E:LAB
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Process

How an engagement actually runs

Designed so a first-time client can follow the whole arc — audit, scope, execution, follow-up — without surprises.

  1. 01

    Inquiry

    Share your homepage URL, your current pain, and where you'd like to be. We check the basics.

  2. 02

    Free audit

    We run /check against 24 named items and look at site structure, meta, schema, and indexing state on top.

  3. 03

    Consultation + scope

    We separate what you can comfortably do yourself with the tools from what's worth handing over as a one-off engagement, then lock the scope.

  4. 04

    One-off engagement

    We restructure meta, schema, indexing, OG, and content architecture in one pass — written directly into the live site. One-time payment, no monthly retainer.

  5. 05

    Follow-up + handoff

    We verify index stability post-launch and hand over an operating guide + inspection checklist so future content publishing auto-respects the new structure.

Typical timeline by track

Two delivery paths — pick the one that matches the depth you need. Auto is the default for SMBs and indie builders; Custom is for cases where a human has to touch live code.

GEO:lab Auto ($79 / $149 / $299)

  • T+0
    Checkout → domain queued for crawl
  • T+30 min
    Site crawl + AI-citation baseline captured
  • T+1–2 hr
    Pack delivered (Notion + ZIP) — JSON-LD, meta/OG, FAQ, IA notes
  • T+1 day
    You apply via the 5-min platform guide (or hand to your developer)
  • T+30 day
    Standard / Pro auto re-audit → Before/After diff emailed
  • T+60–90 day
    Pro only — monthly diff reports for the 3-month monitoring window

Custom engagement (via /contact, individually priced)

  • Day 0–1
    Reply within 24h with site read + scope question set
  • Day 2–4
    Free audit + 30-min consultation, scope locked
  • Day 5–10
    Structural pass — meta, schema, indexing, OG, copy, FAQ written directly into the live site
  • Day 11–20
    Case-study template + brand-entity signal cleanup + external seed plan
  • Day 21–30
    Index-stability verification + operating-guide handoff + quarterly inspection checklist
Deliverables

What you walk away with

  • Audit summary document
  • Service / page IA proposal
  • FAQ draft + topic outline
  • Case-study / trust-element template
  • Operating guide + quarterly inspection checklist (handed off at the end)

What's in scope vs out

Set before engagement so there's no ambiguity later. Anything outside is handled as a separate conversation.

In scope (typical)
  • Homepage copy + structural recommendations
  • FAQ design and draft direction
  • Case-study / trust-element composition proposal
  • Brand and service-info signal organization
  • Baseline GEO strategy direction
Out of scope / separate conversation
  • Full new homepage build (design + dev + publishing)
  • Large-scale dev or custom feature changes
  • High-volume external promo distribution
  • Photography, branding, print design
  • Ad-spend management + media buying

Want to see the pricing and engagement terms?

See pricing →