E:LAB
How it works

From one line to result page,
five steps

What happens at each step and why the result reads the way it does — told straight.

01
Google account · 10s

Sign in (first evaluation free)

One Google OAuth click. The moment you sign in, your account is granted one free evaluation for life — no payment method required to use it.

  • ·Account info is only used for evaluation history and quota tracking
  • ·Deleting the account removes the evaluation data with it
02
Manual · 30s

Drop in one line

A single 30+ character sentence is enough. As long as it names who it's for, what problem, and how it solves it, you're good. Category-only inputs ("a [thing] app") are rejected and you're asked to resubmit.

  • ·Example: "A KakaoTalk auto-reply SaaS for Yangsan local SMB owners"
  • ·Evaluation runs in the language you're currently viewing; the result is locked to that language
03
AI · ~20s

Gemini discovers competitors via google_search

Gemini 2.5 Flash calls google_search directly to surface 3-5 real, live operators in the space. Each comes with name, URL, one-line positioning, and a competing/adjacent label. Korean ideas prioritize the Korean market with global players included.

  • ·Competitors come from real search results — nothing is invented
  • ·Dead URLs or shut-down sites are auto-filtered
04
AI · ~20s

Structured analysis → strengths · weaknesses · score · recommendation

With the competitor set and your idea sentence in context, 1-3 items each are produced for strengths, weaknesses, differentiators, and risks. Those roll up into a 0-100 score and a single-word ship / pivot / hold call, with a 2-3 sentence rationale.

  • ·Scoring is deliberately conservative — most ideas land between 40 and 70
  • ·Findings are concrete scenarios, not generic platitudes
05
Automatic · result page opens itself

Done in under a minute

The whole pipeline usually finishes in 30-60 seconds. You land on one page with the score, recommendation, four feedback columns, and competitor cards. Re-submitting the same idea in the same language re-opens the cached result — no extra charge.

  • ·Result URLs are tied to your account and stay reachable after sign-out
  • ·Share the result page directly with a cofounder or investor
End-to-end time

From signup to result in about one minute

Start free