wired.com SEO & AI Search Report
WIRED - The Latest in Technology, Science, Culture and Business | WIRED
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
Analyzed 6/2/2026, 1:43:02 PM · https://wired.com
Summary
As of June 2, 2026, wired.com scores 77/100 overall (grade B), ranking #71 of 992 websites in the E:LAB STUDIO database — the top 8%. Its strongest area is SEO (93/100); its weakest is Schema (45/100).
Its AI-search visibility (AEO) score is 80/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 7 structured-data types detected (Organization, ImageObject, WebSite, SearchAction). Top fixes: FAQ schema, Price/product info, Images have alt text.
Compared with the database average (53/100 overall), wired.com scores 24 points higher.
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text3/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✗Breadcrumb0/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✗Title length is optimal0/10
- ✓Description length is optimal10/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →Title length is optimal: Aim for ~10–60 characters (longer is fine for CJK).
Want a higher score than this site?
Analyze your own site free and get a prioritized fix list.
Analyze my siteFAQ about wired.com
What is wired.com's SEO score?
wired.com scores 93/100 for on-page SEO and 77/100 overall (grade B) — rank #71 of 992 sites in the E:LAB STUDIO database.
Is wired.com visible to AI search engines like ChatGPT?
With an AI-visibility score of 80/100, it is comparatively well prepared: structured data and a clear content structure make it citable by AI answer engines.
What technology does wired.com use?
No specific framework or CMS was detectable from its public HTML.
What should wired.com fix first?
Based on this report: FAQ schema, Price/product info. The full prioritized list is in the "How to improve" section below.
When was this report generated?
On June 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
Compare with similar sites
Add this score badge to your site
Copy the snippet to show a live E:LAB STUDIO badge that links back to this report.