unc.edu SEO & AI Search Report
The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
Analyzed 6/2/2026, 1:47:44 PM · https://unc.edu
Summary
As of June 2, 2026, unc.edu scores 81/100 overall (grade A), ranking #29 of 992 websites in the E:LAB STUDIO database — the top 3%. Its strongest area is SEO (97/100); its weakest is Schema (55/100).
Its AI-search visibility (AEO) score is 80/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 10 structured-data types detected (WebPage, ReadAction, ImageObject, BreadcrumbList). Top fixes: FAQ schema, Price/product info, Images have alt text.
Detected tech stack: WordPress, Site Kit by Google 1.174.0. Compared with the database average (53/100 overall), unc.edu scores 28 points higher.
Detected technologies
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text7/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✓Breadcrumb10/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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Analyze my siteFAQ about unc.edu
What is unc.edu's SEO score?
unc.edu scores 97/100 for on-page SEO and 81/100 overall (grade A) — rank #29 of 992 sites in the E:LAB STUDIO database.
Is unc.edu visible to AI search engines like ChatGPT?
With an AI-visibility score of 80/100, it is comparatively well prepared: structured data and a clear content structure make it citable by AI answer engines.
What technology does unc.edu use?
From its public HTML we detected WordPress, Site Kit by Google 1.174.0.
What should unc.edu fix first?
Based on this report: FAQ schema, Price/product info. The full prioritized list is in the "How to improve" section below.
When was this report generated?
On June 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
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