rakuten.co.jp SEO & AI Search Report
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Analyzed 6/2/2026, 1:42:10 PM · https://rakuten.co.jp
⚠ No sitemap.xml found at site root.
Summary
As of June 2, 2026, rakuten.co.jp scores 55/100 overall (grade C), ranking #492 of 992 websites in the E:LAB STUDIO database — the top 50%. Its strongest area is SEO (75/100); its weakest is Schema (35/100).
Its AI-search visibility (AEO) score is 58/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 2 structured-data types detected (Corporation, WebSite). Top fixes: FAQ schema, Substantive, descriptive content (heuristic), Author / publish date present.
Compared with the database average (53/100 overall), rakuten.co.jp scores 2 points higher.
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✗H1 heading present0/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✗sitemap.xml found0/10
- ✓robots.txt found10/10
- ◐Images have alt text5/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ◐Substantive, descriptive content (heuristic)13/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✗Author / publish date present0/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✗Breadcrumb0/10
- ✗Author/date structured0/10
Technical
- ✓robots.txt found15/15
- ✗sitemap.xml found0/15
- ✓Canonical URL set15/15
- ✗Mobile viewport meta0/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✗Title length is optimal0/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →H1 heading present: Add a single, descriptive <h1> heading.
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Substantive, descriptive content (heuristic): Add clearer, more substantial text describing your service.
- →Author / publish date present: Show an author and publish/updated date for credibility.
- →Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →Author/date structured: Mark up author and dates in your schema.
- →Mobile viewport meta: Add <meta name="viewport"> for mobile responsiveness.
- →Title length is optimal: Aim for ~10–60 characters (longer is fine for CJK).
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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Analyze my siteFAQ about rakuten.co.jp
What is rakuten.co.jp's SEO score?
rakuten.co.jp scores 75/100 for on-page SEO and 55/100 overall (grade C) — rank #492 of 992 sites in the E:LAB STUDIO database.
Is rakuten.co.jp visible to AI search engines like ChatGPT?
Its AI-visibility score is 58/100 — middling. Highest-impact improvements: FAQ schema, Substantive, descriptive content (heuristic).
What technology does rakuten.co.jp use?
No specific framework or CMS was detectable from its public HTML.
What should rakuten.co.jp fix first?
Based on this report: FAQ schema, Substantive, descriptive content (heuristic). The full prioritized list is in the "How to improve" section below.
When was this report generated?
On June 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
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