nist.gov SEO & AI Search Report
National Institute of Standards and Technology
NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
Analyzed 6/2/2026, 1:45:18 PM · https://nist.gov
Summary
As of June 2, 2026, nist.gov scores 67/100 overall (grade C), ranking #267 of 992 websites in the E:LAB STUDIO database — the top 27%. Its strongest area is Technical (90/100); its weakest is Schema (45/100).
Its AI-search visibility (AEO) score is 45/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 2 structured-data types detected (Article, ImageObject). Top fixes: Organization schema, FAQ schema, Structured heading (single clear H1).
Compared with the database average (53/100 overall), nist.gov scores 14 points higher.
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✗H1 heading present0/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text9/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✗Organization schema0/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✗Industry/location info0/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✗Organization0/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✓Article or Product15/15
- ✗Breadcrumb0/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →H1 heading present: Add a single, descriptive <h1> heading.
- →Images have alt text: Add descriptive alt text to your images.
- →Organization schema: Add Organization JSON-LD so AI engines understand your brand.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
- →Industry/location info: State your industry and location (LocalBusiness schema helps).
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →Organization: Add Organization schema.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
Want a higher score than this site?
Analyze your own site free and get a prioritized fix list.
Analyze my siteFAQ about nist.gov
What is nist.gov's SEO score?
nist.gov scores 89/100 for on-page SEO and 67/100 overall (grade C) — rank #267 of 992 sites in the E:LAB STUDIO database.
Is nist.gov visible to AI search engines like ChatGPT?
Its AI-visibility score is 45/100 — middling. Highest-impact improvements: Organization schema, FAQ schema.
What technology does nist.gov use?
No specific framework or CMS was detectable from its public HTML.
What should nist.gov fix first?
Based on this report: Organization schema, FAQ schema. The full prioritized list is in the "How to improve" section below.
When was this report generated?
On June 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
Compare with similar sites
Add this score badge to your site
Copy the snippet to show a live E:LAB STUDIO badge that links back to this report.