news.com.au SEO & AI Search Report
news.com.au — Australia’s leading news site for latest headlines
Read the latest headlines covering sports, entertainment, finance, politics and national breaking news. Be on it with Australia's leading news site.
Analyzed 6/2/2026, 1:50:01 PM · https://news.com.au
Summary
As of June 2, 2026, news.com.au scores 81/100 overall (grade A), ranking #24 of 992 websites in the E:LAB STUDIO database — the top 3%. Its strongest area is Technical (100/100); its weakest is Schema (45/100).
Its AI-search visibility (AEO) score is 80/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 2 structured-data types detected (Organization, WebSite). Top fixes: FAQ schema, Price/product info, Images have alt text.
Detected tech stack: WordPress, WordPress VIP <https:. Compared with the database average (53/100 overall), news.com.au scores 28 points higher.
Detected technologies
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text9/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✗Breadcrumb0/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✓Description length is optimal10/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
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Analyze my siteFAQ about news.com.au
What is news.com.au's SEO score?
news.com.au scores 99/100 for on-page SEO and 81/100 overall (grade A) — rank #24 of 992 sites in the E:LAB STUDIO database.
Is news.com.au visible to AI search engines like ChatGPT?
With an AI-visibility score of 80/100, it is comparatively well prepared: structured data and a clear content structure make it citable by AI answer engines.
What technology does news.com.au use?
From its public HTML we detected WordPress, WordPress VIP <https:.
What should news.com.au fix first?
Based on this report: FAQ schema, Price/product info. The full prioritized list is in the "How to improve" section below.
When was this report generated?
On June 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
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