bit.ly Website Health Report
Bitly | Short URLs, QR Codes, and More
Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
Analyzed 8/2/2026, 3:41:02 AM · https://bit.ly
⚠ No sitemap found — robots.txt declares none and the conventional locations return nothing.
Summary
As of August 2, 2026, bit.ly scores 66/100 overall (grade C), ranking #404 of 995 websites in the E:LAB STUDIO database — the top 41%. Its strongest area is Technical (85/100); its weakest is Schema (45/100).
Its AI-search visibility (AEO) score is 60/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 10 structured-data types detected (WebPage, ReadAction, ImageObject, BreadcrumbList). Top fixes: FAQ schema, Author / publish date present, Structured heading (single clear H1).
Speed scores 63/100: the server answered in 212ms, the HTML weighs 167 KB, compression is off, and 25 render-blocking resources sit in <head>. Security scores 68/100: the site is served over HTTPS and is missing the Content-Security-Policy, X-Content-Type-Options, Referrer-Policy headers.
Detected tech stack: WordPress. Compared with the database average (61/100 overall), bit.ly scores 5 points higher.
How to improve
20Based on this report, here are the highest-impact fixes across SEO, AI-search visibility, speed and security:
Want us to fix these for you?
Request a site fixDetected technologies
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✗H1 heading present0/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✗sitemap.xml found0/10
- ✓robots.txt found10/10
- ◐Images have alt text5/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✗Author / publish date present0/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✓Breadcrumb10/10
- ✗Author/date structured0/10
Technical
- ✓robots.txt found15/15
- ✗sitemap.xml found0/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✓Description length is optimal10/10
Speed
- ✓Fast server response (TTFB)25/25
- ✓HTML delivered quickly15/15
- ✗Compression enabled0/15
- ◐HTML payload is lean8/10
- ✓Browser caching headers10/10
- ✗Few render-blocking resources0/15
- ◐Images are lazy-loaded2/5
- ◐Images have explicit dimensions3/5
Security
- ✓Served over HTTPS20/20
- ✓HTTP redirects to HTTPS10/10
- ✓TLS certificate not near expiry5/5
- ✓HSTS header15/15
- ✗Content-Security-Policy header0/12
- ✗X-Content-Type-Options: nosniff0/8
- ✓Clickjacking protection8/8
- ✗Referrer-Policy header0/7
- ✗Permissions-Policy header0/5
- ✓No mixed content5/5
- ✓Server version not disclosed5/5
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FAQ about bit.ly
What is bit.ly's SEO score?
bit.ly scores 75/100 for on-page SEO and 66/100 overall (grade C) — rank #404 of 995 sites in the E:LAB STUDIO database.
Is bit.ly visible to AI search engines like ChatGPT?
With an AI-visibility score of 60/100, it is comparatively well prepared: structured data and a clear content structure make it citable by AI answer engines.
What technology does bit.ly use?
From its public HTML we detected WordPress.
What should bit.ly fix first?
Based on this report: FAQ schema, Author / publish date present. The full prioritized list is in the "How to improve" section below.
When was this report generated?
On August 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
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