automattic.com SEO & AI Search Report
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Analyzed 6/2/2026, 1:46:46 PM · https://automattic.com
Summary
As of June 2, 2026, automattic.com scores 75/100 overall (grade B), ranking #105 of 992 websites in the E:LAB STUDIO database — the top 11%. Its strongest area is SEO (93/100); its weakest is Schema (45/100).
Its AI-search visibility (AEO) score is 70/100 — a measure of how citable the page is to AI answer engines like ChatGPT and Perplexity. 9 structured-data types detected (Corporation, ImageObject, PostalAddress, Person). Top fixes: FAQ schema, Author / publish date present, Price/product info.
Detected tech stack: WordPress, WordPress.com. Compared with the database average (53/100 overall), automattic.com scores 22 points higher.
Detected technologies
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text3/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✗Author / publish date present0/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✓Breadcrumb10/10
- ✗Author/date structured0/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Author / publish date present: Show an author and publish/updated date for credibility.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Author/date structured: Mark up author and dates in your schema.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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Analyze my siteFAQ about automattic.com
What is automattic.com's SEO score?
automattic.com scores 93/100 for on-page SEO and 75/100 overall (grade B) — rank #105 of 992 sites in the E:LAB STUDIO database.
Is automattic.com visible to AI search engines like ChatGPT?
With an AI-visibility score of 70/100, it is comparatively well prepared: structured data and a clear content structure make it citable by AI answer engines.
What technology does automattic.com use?
From its public HTML we detected WordPress, WordPress.com.
What should automattic.com fix first?
Based on this report: FAQ schema, Author / publish date present. The full prioritized list is in the "How to improve" section below.
When was this report generated?
On June 2, 2026, from publicly fetched HTML. Anyone can re-run the analysis for free to refresh it.
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